Big step for Langkawi
LADA unveils Sky Walk, signs strategic MoU at ITB Berlin 2024
Langkawi Development Authority (LADA) and ITAKA Poland revealed a significant agreement at ITB Berlin 2024, held from March 5 to 7 in Berlin, Germany. This agreement is aimed at enhancing Langkawi's global reputation as an enticing destination for travellers worldwide.
The event featured the signing of a transformative Memorandum of Understanding (MoU) between LADA and ITAKA, demonstrating a mutual dedication to promoting charter flights from Poland to Langkawi. This strategic partnership seeks to establish Langkawi as a leading international tourist destination, providing unparalleled opportunities for tourism expansion.
“In essence, our collaborative efforts signify a shared commitment to shaping a vibrant future for tourism between Poland and Langkawi," remarked LADA’s Chief Executive Officer, Dato’ Haslina Abdul Hamid.
“The Langkawi Charter Flight Incentive Programme is more than an agreement; it's a blueprint for creating memorable travel experiences and driving sustained economic prosperity for both regions.”
The collaboration with ITAKA, a prominent Polish tour operator, guarantees direct flights from Warsaw to Langkawi, offering exciting opportunities for Polish travellers to discover the region's attractions.
The introduction of the Sky Walk enhances Langkawi's tourism offerings, providing visitors with stunning views of the Machinchang Cambrian Geo Forest. The Eagle’s Nest SkyWalk and SkyTrail provide adventurous experiences, allowing visitors to engage with the forest's biodiversity.
The simultaneous launch of the Sky Walk and the strategic MoU signifies a significant achievement for Langkawi's tourism sector. These initiatives are key elements of Langkawi's comprehensive strategy for 2024, aimed at enhancing Langkawi's global presence through various activities, exhibitions, and strategic partnerships.
Before these milestones, LADA also participated in the "Langkawi Seminar and Business to Business Workshop with Malaysian Product Owners" held in Amsterdam. This event, hosted at the Corendon Hotel Schiphol on March 1, saw LADA welcoming approximately 40 tourism agencies from Amsterdam. This effort plays a crucial role in positioning Langkawi as the premier destination for discerning travellers seeking unparalleled natural wonders and experiences.
